Popular music artists are finding new ways to share their audio content, and music visualizers are their new go-to tool. Although traditional music videos are still in demand, many popular artists are using visualizers to share their tracks with their fans.
Music Visualizers Go Mainstream
Remember the hypnotic visuals from windows media player? Music visualizers have taken that to a whole new level. Major artists are now using these visual representations to fill the gap between music videos drop. These visual representations are seen as simpler alternatives to fully developed music videos, often serving as placeholders or preliminary visuals that accompany tracks without the need for elaborate production.
Take Selena Gomez’s visualizer music video for her track “Wolves”. Before the music video dropped she released a visualizer that gave fans a new way to experience the song. The visualizer had moving visuals that synced with the audio, a different experience from a traditional video. These video clips can enhance the engagement of the audio experience by providing simplistic yet visually appealing content.
Similarly, Fall Out Boy showed how visualizers can build hype. They uploaded a music visualizer for “Champions” before the official music video launched and used it to tease their fans and create buzz. This gave their audience a way to enjoy their new track while waiting for the official music video to drop.
Visual Themes Through Visualizers
PVRIS have nailed using visualizers to tie together their songs. Their visualizers for “Smoke” and “Winter” have a consistent visual style which helps to reinforce their brand across socials. This visual representation of their music helps to create a cohesive and recognizable aesthetic for the band. This shows how a simple visual for music can actually strengthen the artist’s overall aesthetic.
Why Artists Choose Lyric Videos
The difference between music visualizer and music video production:
- Visualizers take less time and resources than music videos. Visualizers serve as a less complex music video, allowing artists to experiment with concepts without the commitment of a full production.
- Artists can upload visualizers as soon as they finish an audio file. These visualizers are often simplistic visuals intended to accompany the music without the need for elaborate storytelling.
- They work on YouTube where content is king
- Can include album artwork in a dynamic way
- Perfect for lyric videos
Benefits of Album Artwork for Artists and Fans
Visualizers give artists the freedom to try out different ideas without the pressure of a full music video production. For fans:
- A way to focus on new music
- Visuals beyond static images
- Quick access to lyrics (in lyric videos)
- Consistent content between big drops
The Future of Music Visuals
As visual content becomes more important for artists we’re seeing new ways music is being presented visually. Many artists are planning a mix of content:
- Visualizers for initial release
- Lyric videos for fan engagement
- Full music videos as big drops
This approach allows artists to gradually build up to more realized music videos that fully capture their artistic vision. This layered approach helps artists stay present while being smart with their resources.
Music Marketing Impact
The rise of visualizers has changed how artists approach music promotion. What was once a simple visual tool has become a key part of music marketing. Artists can now create a range of visual content, from simple visualizers to complex music videos, to keep fans engaged. Artists can now create multiple types of video content for each song and keep fans engaged across different platforms.
With modern tools it’s never been easier to create a professional looking visualizer. This includes creating lyric videos that allow fans to follow along with the music, so artists can focus on the idea not the technicalities. This means independent artists can create visuals for their tracks.
Final Thoughts
As the industry moves forward we’ll see even more innovative uses of visualizers as artists find new ways to marry their music with visuals.
Whether it’s a visualizer video created using professional design templates or a more elaborate production, visual content is becoming essential in the digital music age. Whether it’s complex animations or simple designs, visualizers are here to stay in the digital music age.
